SAKAR INTERNATIONAL INTRODUCES ECO TRENDS INTITIATIVE
Consumer Electronics Company To Introduce Earth-Friendly Gadgets and Packaging

FOR IMMEDIATE RELEASE
Edison, New Jersey, November 4th, 2007 – Sakar International, Inc., a 30-year old consumer electronics manufacturer, announced today the introduction of its Eco Trends™ initiative. Over the next year, Sakar will introduce a range of earth-friendly consumer electronics and packaging. This marks Sakar’s corporate commitment to bettering the Earth as well as the company’s formal entry into the ever-growing marketplace of green products.

To begin, Sakar’s Eco Trends™ line will focus on three key areas of consumer electronics – computer accessories, iPod/MP3 accessories, and digital camera accessories. All of the accessories under the Eco Trends™ name will be made of recyclable plastics, which use less oil and pollutants and which conform to RoHs compliance standards. The packaging will consist of both recycled plastic and paper and be printed with eco-friendly inks and dyes. The range will feature four trendy, unique patterns and designs that cater to a variety of customers’ fashion sensibilities. Additionally, Sakar will be launching a line of solar-powered products that range from flashlights to chargers and power packs for iPods, digital cameras, as well as camera bags with solar panels. Over time, the Eco Trends™ initiative will be applied to an array of green products across Sakar’s full line of consumer electronics.

"Working toward saving our environment and natural resources is something we all need to take responsibility for. As a company, we see the impact that manufacturing has on our environment and are taking bold steps to change the way we do business. It is our duty as global citizens to step up to the plate,” said Jeff Saka, President of Sakar International, Inc.

In the spirit of Sakar’s commitment to the environment, the company has partnered with the Save the Earth Foundation as its charity of choice. Save the Earth will be endorsing the Eco Trends™ line and Sakar will feature information about Save the Earth on all of its Eco Trends™ packaging. The foundation functions as a non-profit public benefit corporation dedicated to the expansion of environmental awareness in our society. The foundation aims to fund environmental research projects, provide factual and educational information to the public about issues relating to the environment and to raise the level of environmental consciousness.

About Sakar International
Sakar International, a family-owned company, was founded in 1977 by Charles Saka. The company’s initial product line included camera lenses for Single Lens Reflex (SLR) cameras. Sakar has built its long-standing business on developing products that provide both quality and value for consumers of all ages. Today, Sakar is considered the #1 supplier of digital cameras to the mass retail channel and is the market leader in re-chargeable batteries. The company’s product offerings are broad and diverse including: digital cameras and video recorders (and all related accessories), computer, iPod and gaming accessories, binoculars, CD players, MP3 players, radios, gift and youth electronics.

FOR MORE INFORMATION AND PRODUCT UPDATES PLEASE CONTACT:
Tricia Chan
Public Group, LLC
tricia@public-group.com,
212.905.3261